Branding

There are two types, but really it’s the same after giving it thought, although one is physical, and one is mental.

Firstly, the physical. Farming and ownership of animals, giving them a branding, a deep mark to show who owns you, or a tag to show and identify that ownership. Also known within slavery of people, or in the punishment of criminals.

Now apply that in a psychological sense to marketing. How companies want you as ‘their customer’, branding their imagery and words into your mind through marketing campaigns and all that go with them. Adverts, jingles, merchandise, timing and strategy. All carefully prepared and thought out, to try and get you for life. And if you wear their brand, you tag yourself, and help them to further their campaign, for free.

It’s not enough to just have someone remember your product or service, they want you to buy it. They want a customer, need you to consume to be a productive customer. So, in my mind they need to ‘brand’ it into your subconscious.

Tattoos are also a type of brand I guess, but where it would appear most people do it to themselves. There are tribes who do it, and we have used tattoos to ‘identify’ prisoners and people held captive, but in society, as most of you will know, tattoos really took a foothold over the previous decades. Now not just reserved to single out people who were in the Navy or prison, they have gone mainstream. In a bid to self-identify and create our own brands of ourselves, yet all the while still following the mood of society, and in a strange way, the irony of it didn’t escape me at the time. Just as noted in The first fad, these things never happen naturally, and while we all clamoured to be an individual, we all lined up for a social branding. Well, not everyone, but enough, and it carries on. Creating industry and artistry, it’s now pretty much seen as normal.

But with that also came something else, because for the most part, tattoos are not always on show, so although someone might feel it’s part of their identity, they can’t make it obvious unless they are on show. Hence why some people have them in hideable places, so that people don’t get to label and judge as you walk by. Because people do, and I can’t say that is entirely wrong, we need to be able to judge and assess our situations and people we mingle with or are in proximity to. That’s not to say you should treat them any different based on those thoughts, but we do judge people and situations on appearances, as I believe we should, so they are quite important. Not to ‘fit in’ or to show malice towards anyone, but to know where you stand. As they say, nature will make toxic and poisonous things colourful, or with a certain sign that you should stay away. We have those signs too, not always as obvious, but occasionally they very much are.

And recently we have seen high-profile fashion companies and even social media companies that are positively delighted to see you wear their brands, and it is an affiliation, and not always a good one it turns out. Not just about socialising, fashion and clothing after all it seems, it is also a form of branding where you make a very big show of your allegiance. And of the company being able to show its numbers or a number of followers to determine how great they are. Because while it is said there is a system of ‘you will own nothing coming’, it seems that while they want to take away a system of ownership for materials things for people, they require a sense of ownership themselves, but over you. By taking away peoples own identity and ‘re-branding’ it, gets you into the fold, into the mentality set for you. Because if you don’t even know who you are, why would you fight to save it? What would you be fighting for? Being able to own your own car and home and things, isn’t the crux of the issue. Those are your possessions, you possess them, you own them. Now apply that to yourself, you are the item that they fight for, while you fight for freedom to have things. They put rules in place so that they will possess you, they will own you and your thoughts. Sounds far-fetched, doesn’t it? I know it does, but not so much if you hear what they say.

Chips in your brain so they can ‘know your thoughts’, not fantasy or science-fiction, freely discussed. That’s quite a step further from you won’t be allowed to drive isn’t it? The difference between being grounded or your parent insists that they follow you everywhere, you must tell them what you think, they will control your bank account, your choices and restrict your movement to where they decide. For your whole life. You wouldn’t have it would you? You would think they had gone mad with some kind of power delusion, gaining a strange ‘God complex’ as they call it. Thinking they ‘own’ you. And that is where we are told to not put up with that, from parents, friends, partners, bosses, nobody can own you they say, you are a person in your own right. So is that why they are trying to ‘re-write’ the human system, tinkering with DNA and being on their mission to get everyone injected. The other discussion around this is that once they have injected you with whatever it is they have, you are tagged and being made part of a system that has no place for freedom or individuality. It requires energy and humans to power it, with talk filtering through of people being used as antennas in the very near future to make 6g work, it makes that seem even more plausible. And I can’t help thinking of the scene in The Matrix, where he is shown the fields of pods, where humans are being grown for use as batteries, to power the world that now is. That might have just been a very crude representation of it, but if you take away the dark themes of pods and a scorched sky, and replace it with how it would be for us. Walking around generating the power needed, and it being syphoned away from you without you even knowing, thinking that because you aren’t unconscious in a pod pretending to have a better life, you aren’t trapped in a construct that needs you to survive. But we are, and the freedom we fight for, isn’t as it appears…

(c) K Wicks

It’s A Bug’s Life Being An Ant

In our studies of insects, it is noted sometimes how there are similarities of structure, or behaviour. And for this purpose, we will be looking at ants. You may already have guessed where this is going by the title, but to look at what it is that causes us to notice similarities. Apart from the obvious of course, they have a colony, a queen, military ants, worker and breeder ants, and a chemical communication process that works. Can’t help thinking it’s similar, maybe we are being modelled on that? Or is a natural state we achieve as a group? Probably not as our system requires constant enforcement, and theirs appears to be of a natural order. But we can’t be sure. For all we know, the queen ant might be able to drug the worker ants, turn them into compliant zombies or somethings. See articles The Hive, and Zombies? Perhaps for a little more on that.

The two films being referenced here are both animated, and although for children, seems to have a rather grown-up undertone going on. And not really a hidden one. As I have watched a number of these type of films only as an adult, I can only speculate in mind on what a child may take from it.

A Bug’s Life (1998) – an aggressive species, apparently a bit higher than the ants in the food chain, are using them as slaves to collect food, and their whole existence is based around this. Until one questions it and disrupts the status quo, showing there is a better way.

ANTZ (1998) – For the good of the colony. Sounds very similar to ‘for the greater good’ doesn’t it. But this film is quite dark really, as it shows a conspiracy to depopulate the entire colony by the ones at the top by way of a ‘disaster’, to start again so they can be better, but without 95% of the numbers. Luckily one sees through it all eventually and saves the day, as we are supposed to think happens. When someone else saves the day covers what I think of the idea of a saviour hero character and how well placed they are in our collective psyche. But they managed to have a eugenicist colonel to head the colony and be the bad guy, and a lowly ‘worker’ to save the day.

The ones who do survive after ‘saving the day’ though, don’t ever save it for the people do they? The ones for the people who want rid of the whole shoddy system, end up dying for the cause, the ones who save it for the crown? They usually get to live, and it be called a noble cause or quest. But just as the picture and quote highlight, it would be a very different situation in the game of power, if all the ‘ants’ decided to be heroes at once wouldn’t it? Instead of waiting for someone else to save the day and swoop in from nowhere and sort everything out, if everyone stood up at once, to be their own hero, and to fight for themselves, and for and with others then it might be different. And who can say for sure what will happen when people are pushed to breaking point, despite what we think we know, there is always a variable that hasn’t been factored in that can steer it in a new direction. But that works both ways, so it’s a good idea to stay sharp and pay attention, as you never know what’s around the next manufactured corner.

Quote from A Bug’s life

(c) K Wicks

In The Mountain… (Short Story)

A new fictional short story…

In the Mountain

How could we have known what they would do? It seemed like another invention and part of our progress. Little did we know, they would be taking us back, to a time before.

It was to be the first project of its kind, a way to develop and grow human babies, without the need for a ‘mother’ or human carrier. They would be developed to a certain specification, helping to eliminate disabilities, illnesses and what society had started to deem disadvantages to being a ‘productive and worthy citizen’.

A vision of the future was put forward, of smiling people with children, living in pollution free ‘zones’, with your selected living quarters and work placement being where you live. And you will be able to select the children you want to have with you in that ordered new society they believed everyone should be part of.

And on the face of it, it did seem as though that was the case. The world was appearing to become a perilous place, and many believed shutting off cities and towns to ‘outsiders’ might be a good thing. To try and get back to a system of community, and stability. But that was because they didn’t know. Didn’t know what had been found in Antarctica and at various sites around the world decades before, because if people did, it would have changed everything.

That there was a time long before what we know now, or think we know, where the Giants Of the Dome ruled over their domain, called the Nephilim. Where great trees nearly touched the sky, huge animals roamed and the biodome name ‘E-Dome’ was theirs to command over and maintain. But that’s where they were contained, not allowed to stray or adventure, but confined to their biodome.

And just as they ruled over their domain, they were also ruled over by the above, their creator, their keeper. The one who has the power to cause Life or Death, so they called it LORD.

But such as it was, the giants didn’t like being captive very much, and grew bored and listless with their domain, wanting to climb the great trees to the top to see what was up there. But they were so big and bulky, not all the tall trees could support them climbing, and they didn’t hide well and stood out, as you might imagine a giant would. Finding themselves either struck by lightning, or a great wind would start and sway the tree so much they would fall to the ground. A warning to not get too close.

One day while walking through the mountains, one of the giants, Genesis, happens upon an area that looks vaguely familiar, but from a long-lost memory. It seems that they were designed to be that way, as bad memory is a trait amongst giants. Yet something worked its way to the surface, and stayed, no longer lost, but not quite making sense. He followed his feet towards a mountainside, and came upon a door, large enough for giants as with the other structures of their realm, so decided it was meant for him.

It was terrifying and fascinating all at once and a lot to take in. A great hall like a giant cathedral hidden in the mountain, with rows and rows of cocoon pods for growing giants. It was their spawning site, where the creator grew the giants, starting small and programming their height, weight, hair colour, maximum age, intelligence and all the other things you would need from a race put there to serve. And it gave Genesis an idea. What if they could have their own slave race too, something for the giants to create and rule over.

So, in secret, he began to test with the machine and started to learn how to create small giants. Putting in a new set of dimensions each time, hoping for something that would be adequate for purpose. And each time it didn’t quite work out how he had wanted, the failed small giant would be cast out onto the land, giving rise to various types of altered small giant. Some short and squat, some tall and slender, and others that either perished and were left to rot on the hillside or were deformed and slunk away to live in the darkness of caves. Until finally, after what seemed like an age had passed, he was happy with it, putting the best of the giants into something that would be a help to them.

And although they were meant to be there to serve, as the giants were, Genesis couldn’t help wanting more for his creation. And wondered if imposing the life they did not desire on something else, was really the right thing to do. 

But now it was finished the Giants Of the Dome themselves would be entering a new era, no longer would it be the age of the GODs. The dawn of the Miniature Augmented Nephilim was upon them, the age of MAN had begun.

Yet this creation was not without a heavy punishment, it was discovered that there was a new race. Genesis was told he had doomed them all, and the dome would face near destruction. All of his creations would be killed and probably most of the giants too, with fire and water, land creatures great and small would suffer the consequences.

Faced with his own end, and with the end of the giants, he wondered if he could reprogram the pods, to create a self-replicating creation. That if it could manage to survive the coming doom, would be able to continue, secretly on the land, being small and hidden. So, he did. Spending his last days in the mountain, setting one last program to run, creating the last man, and something new meaning it could go on.

The rumbles in the ground told him the end was coming, and with the programs complete he took the pods from the cave to hide them. Surely the mountain would be destroyed and all his work lost, so he hid them in a valley, far away, surrounded on all sides with lush forest and streams. There they could be safe from the coming doom he hoped.

And while the tallest trees were cut from touching the sky, the seas rose and flames fell to the earth, scorching and clearing, with the waters washing away the new breed, and the old with it. Giant and man alike were gone, giant beast, giant trees, all gone. All traces of them buried deep beneath the layers of mud or taken to the bottom of the oceans lost to the layers of time. Well, almost all traces. Because it seems, that not all the men were indeed lost, some of the men survived, and one giant. Aesop. Also managed to avoid the deluge and fire, hiding out in the Patagonian mountains.

And so it was that the landscape changed forever, with small pockets of men and the other creations scattered throughout the land, and two new people emerged into the new ravaged world far from all that was. Where the time that came before quickly was forgotten, hidden and buried. The new man and what would become known as woman did what they were programmed for, and self-replication was a success. Allowing the new species of breeders to find their way and keep the creation alive. All that had come before became myth and legend, told as stories by the wise folk and the Elders who would dwell in the mountains. Living lifetimes over and over again, as was their programming, to be overseers, to be Watchers. Warning of a day, when the men of old would return to claim their place as rulers of this land, and to go back to the days of the Arc machine in the mountain.

And when that day came, a darkness that had been lurking stepped out of the shadows, bringing back the stories of old. But they had been twisted and rewritten, to keep it all hidden and secret. The grail of eternal life, the pods in the mountain. A way to replicate what you are but with extra time, sought after for generations by all the other creations while they slowly withered as they were meant to. No way to continue their line and destined to watch their kind all die, while seeing the new creation live on, self-replicating over and over.

Until it was found, in a vast icy region far away from the inhabited lands, deep in the mountain and saved from the past destructions. And those that found it agreed, that it would be the time for a new age, and there was to be a stealth war, of the Breeders and the Podders. And over the decades they worked hard, growing an army of replicants, recreating themselves with new parameters. Infiltrating the population slowly but surely, replacing breeders with a podder version, encouraging them to stop breeding themselves, finding ways to halt or disrupt their development. Knowing that if they could remove women from the species, they wouldn’t be able to reproduce without them and they would fail. It was a silent war for the absolute power to create and give life, which many didn’t even know was happening. But where the stakes were higher than they had ever been…

Mt Maroma

(c) MKW Publishing

Other short stories by K Morgan can be found here – Short Stories MKW Publishing

And books are available as below

I’m not sure what’s happened… (poetry)

I’m not sure what’s happened

It’s like a strange veil

Is moving its way

With a mind to derail

Because if people

Could really give thought

To think a bit further

Than the narrative taught

Then maybe they’d see

That the ones trying to show

And tell you of darkness

So many now know

But those are the folk

Who mostly now choose

To shout if they can

With so much to lose

Yet the ones with their hands

Quite firmly in the pot

Just push it further

And seems they will not

Admit they are part

Of the sinister whole

They created for purpose

To gain full control

~

But all is not going to plan…

(c) K Wicks